2013-12 December - New York Magazine: New Stuff

New York Magazine, "Reasons to Love New York," New Stuff by Jessica Silvester. December 12, 2013.

Made with birch plywood, Neroko’s Blanko sixteen-inch pup can sit (and stay) on your windowsill.

As many charming dogs, Blanko is the result of a playful coincidence. He is always ready to spread a good mood around. Blanko is perfect for home or office, to wait in a lobby or on a windowsill, to keep a watch-out on the balcony or in your handbag. Train him as you like, Blanko will always obey you.  Not for small children, includes small parts.  Design by Elina Järvinen. Made in Finland.

Neroko was born out of a great love for dogs and a passion for sustainable Finnish design. Neroko products are designed for the use of our best friends but not forgetting the home interior. That's because the dog is a full family member and a part of the owner's lifestyle. Using fresh, functional design and high quality materials, our products are made to last. All Neroko products are transparently made in Finland.

In 2002 a couple wanted to make a dream come true. They wanted to have a dog. As they were leaning against a puppy fence on that crisp spring like day, they could not imagine how that furry little creature would change their lives.  Along with the puppy they carried love and happiness to their home. Nero was his name and he became a full part of their life - their happiness, their home, their values, their desire for everyday beauty and good life.  Soon Nero’s territory covered every corner of their house. An inspiration was born. Why not the essential things of our best friend could fit into a fresh and contemporary interior? The products should advocate sustainability, against a prevailing throwaway culture. And so Neroko was founded.