Block is an alarm clock with a small but strong appearance. A fusion of aesthetics and functionality, and a compromise between delicacy and robustness. The design is simple, but with a lot of surprising details. At night the fluorescent hands will become visible and the whole dial can be lit up by pushing the snooze button on top.
Since Erwin Termaat was young it has been clear that he had a passion for creating in general, but particularly product design. With a background in engineering, Termaat designs fuse creativity and technology. As an in-house designer of LEFF amsterdam, Erwin Termaat creates contemporary and accessible design, allowing everyday inspiration to become exceptional.
LEFF Amsterdam was established as clock masters in 2011. The fact that the Dutch word lef is derived from the Hebrew word for heart and the studio is located in the heart of Amsterdam was not the only reason why brothers Arno and Dennis Ruijzenaars and designer Erwin Termaat named their brand LEFF Amsterdam. More important to them was that the Dutch meaning of this word stands for doing something that others have not dared to do: pushing boundaries and going against the grain. Because who in the world would start making clocks these days, while time is all around us?
Nobody really needs a clock. This is why LEFF clocks tell interesting stories, not just the time. LEFF Amsterdam designers are not artists, but spend their lives in the pursuit of functional beauty. In the tradition of Dutch design, LEFF believes that concept is king. In everything they do, LEFF strives to meet the highest possible standards. If that means changing the way things are done, so be it. LEFF Amsterdam respects tradition but challenges convention.
According to Arno Ruijzenaars, “[W]e think clocks are amazing products; they are technical instruments and can be art pieces at the same time. But most of all, because nobody really needs a clock. This challenges us even more to create something beautiful that everyone wants to have.”